Who we are

Our story is much like many others that stem from unwavering hard work and unyielding dedication. Feliciano Lara Hernandez, affectionately known as Don Chano, has devoted his entire life to the world of agriculture, nurturing a special passion for the rich flavors of dried peppers. As a result of his relentless commitment and expertise, our exceptional products have become some of the best-selling items at your favorite local H-E-B, capturing the hearts and taste buds of customers everywhere.